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A systematic literature review on vlog marketing: thematic analysis and future research directions

Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty

The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

The role of social media elements in driving co-creation and engagement

Does it matter where to run? Intention to participate in destination marathon

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge

Identifying attendance motives for an international league fixture

Permission email marketing and its influence on online shopping

Global consumer innovativeness and consumer electronic product adoption

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